Poster options improved with Swinger
Signwaves has updated its popular ‘Swinger’ pavement sign by including its top-opening poster pockets, which it says provide ‘significant’ benefits to advertisers.
Monday, 11 Jan 2010 06:49 GMT
Signwaves has updated its popular ‘Swinger’ pavement sign by including its top-opening poster pockets, which it says provide ‘significant’ benefits to advertisers.
The top-loading units will allow users easier access to the posters, avoiding the need to bend down to replace the artwork, and the company says that there is a reduced risk of losing the poster as the bottom edge is now permanently fixed. The top features a self-closing design and high strength magnetic seals. In addition, the handling area is further from ground level, meaning less interaction with dirt or litter.
“In response to customer feedback, we began exploring ways to make the Swinger easier to use and give greater poster security. An extensive period of development and testing followed, the result being a pavement sign that we believe to be better in every way, offering practical, tangible benefits that are unique to the Swinger,” says Simon Harvey, Signwaves’s product design manager.
The Swinger was originally designed as a custom pavement sign for the National Lottery.
