Corporate cat opts for sign world
Former corporate businessman Richard Wheeler has proudly taken ownership of Sign*A*Rama Reading, following a recent redundancy after 25 years of service. He now has the stated aim of growing the franchise and increasing its market share.
“It doesn’t matter whether you’re a local shop or a builder, a firm of solicitors or a children’s nursery, good clear signage is an important way of promoting your business,” states Wheeler, adding: “Like many people who decide to go into business for themselves, it wa
Friday, 11 May 2012 06:45 GMT
Richard Wheeler (right) with his team at Signarama Reading
Former corporate businessman Richard Wheeler has proudly taken ownership of Sign*A*Rama Reading, following a recent redundancy after 25 years of service. He now has the stated aim of growing the franchise and increasing its market share.
“It doesn’t matter whether you’re a local shop or a builder, a firm of solicitors or a children’s nursery, good clear signage is an important way of promoting your business,” states Wheeler, adding: “Like many people who decide to go into business for themselves, it was the desire for a new challenge.”
With the UK economy under continued pressure, the franchise business model is becoming increasingly popular, as many experienced business heads find themselves without a job.
