Friday, 11 May 2012 06:45 GMT

Corporate cat opts for sign world

Former corporate businessman Richard Wheeler has proudly taken ownership of Sign*A*Rama Reading, following a recent redundancy after 25 years of service. He now has the stated aim of growing the franchise and increasing its market share. “It doesn’t matter whether you’re a local shop or a builder, a firm of solicitors or a children’s nursery, good clear signage is an important way of promoting your business,” states Wheeler, adding: “Like many people who decide to go into business for themselves, it wa

Richard Wheeler (right) with his team at Signarama Reading

Former corporate businessman Richard Wheeler has proudly taken ownership of Sign*A*Rama Reading, following a recent redundancy after 25 years of service.  He now has the stated aim of  growing the franchise and increasing its market share.

“It doesn’t matter whether you’re a local shop or a builder, a firm of solicitors or a children’s nursery, good clear signage is an important way of promoting your business,” states Wheeler, adding: “Like many people who decide to go into business for themselves, it was the desire for a new challenge.”

With the UK economy under continued pressure, the franchise business model is becoming increasingly popular, as many experienced business heads find themselves without a job.