Linda Farrow sees clearly with Dorotape
Designer sunglasses brand, Linda Farrow, has turned to signage supplier Doro Tape to help its latest point-of-sale display communicate the luxury of its brand profile.
Wednesday, 20 Aug 2014 12:30 GMT
Doro Tape’s Aurora and Andromeda self-adhesive films were used for the Linda Farrow project
“When designing their ‘shop-in-shop’ for Selfridges in London and other retail outlets in China, it was very important that the look lived up to the exclusivity of the brand,” says Doro Tape’s managing director, James Carpenter.
When designing their ‘shop-in-shop’ for Selfridges in London and other retail outlets in China, it was very important that the look lived up to the exclusivity of the brand”
He adds: “Part of this design included the use of our strikingly individual films Aurora and Andromeda. These colour-change films have a highly polished mirror finish and change colour from deep magenta to ocean blue for Aurora and fire red to emerald green for Andromeda.”
The films can be plotter cut, are scratch resistant, and are for external and internal use
Carpenter goes onto to explain that in collaboration with bran 3.1 Philip Lim, Linda Farrow designed a set of sunglasses that included both blue and red revo lenses, and therefore wanted to create a theme around that concept for the shop display.
Carpenter concludes: “The colour change of the Aurora and Andromeda self-adhesive films fitted perfectly with that idea and gave the display the look of opulence the project required.”
