Historic jewellers lifted by signage
Historic Liverpool-based jewellers, Boodles, has revealed a sales uplift following the recent installation of new window and point-of-sale signage by Paul Turner Displays.
Boodles, which has been trading for over 200 years, has built up a strong relationship with the display solutions firm having worked together on a number of other projects.
The project had to be produced quickly to ensure windows were not left bare during transition from previous seasonal branding. In addition, graphics were creat
Monday, 25 Jun 2012 04:33 GMT
Boodles again turned to Paul Turner Displays to help with its latest window displays
Historic Liverpool-based jewellers, Boodles, has revealed a sales uplift following the recent installation of new window and point-of-sale signage by Paul Turner Displays.
Boodles, which has been trading for over 200 years, has built up a strong relationship with the display solutions firm having worked together on a number of other projects.
The project had to be produced quickly to ensure windows were not left bare during transition from previous seasonal branding. In addition, graphics were created so staff could easily fit them—with different windows requiring a range of graphic sizes.
Managing director of the sign-making firm, Paul Turner, was ‘delighted’ with the project and says it will help reinforce Boodles’ profile.
The resulting sales uplift for Boodles is testament to the impact that good quality window displays and signage can make—a market sector that has been fuelled by the evolution of wide-format print technology and advanced CAD/CAM software.
