The floor in the marketing suite gives potential tenants a bird’s-eye-view of the area they will be living in


Aerial photographs from Bluesky have been used as part of a marketing campaign to promote a range of new flats across London.

High resolution, full colour images of the city were used to create the floors, creating an Eastenders’ style floor in the marketing suite of Bellway Homes’ Equinox development in Poplar.

Produced by Printed Space, the images show the size of the development and how close it is to landmarks and local facilities. Photographs were taken in 2012 from a height of 3,400m with a large format DCX digital survey camera.

The original image file was manipulated by Printed Space to fit the available space, giving a real world view of the surrounding areas, which included the O2 Arena and Canary Wharf. Images were then printed onto Floorink, a hard-wearing 4m-wide vinyl cushion floor that was developed by Forbo in partnership with Printed Space.

Director of Printed Space, Michelle Holt, praised the effect of Floorink, commenting: “The high quality of the print allows clients to have very intricate designs and detailed photographs reproduced to fill their floor area.”

Holt explains it the image that gives buyers a ‘large scale visual guide’ to the area, adding: “I think it is such an invaluable tool for this marketing suite, and it really makes them stand out from their competitors.”

As competition in the market continues to go, companies are constantly looking for new and innovative ways of promoting their products or services as a way of bringing customers in.