The firm has already completed its first job using the latest in latex technology from HP, printing direct to ACM (aluminium composite material) for a hoarding graphics project.

The R2000 allows for printing on both rigid and flexible materials, but what continues to impress end-users is its colour gamut.

PressOn’s joint managing director Andy Wilson comments: “The new R2000 Series represents excellent value for money and produces an incredible colour gamut. It’s printing the glossiest, densest whites of any machine we have ever tested - which alone is impressive.

“The improved environmental credentials offered by the R2000 were also really important to us as our own customers become more focused and demanding for us to prove environmentally sound supply chains.”

It is the second HP R2000 to be installed in the UK, facilitated by HP’s channel partner Papergraphics.

“We have a number of HP machines at PressOn – we run two HP LX 570’s, and we bought the world’s first HP LX 3000 back in 2013. We followed that with the HP LX 3500 in 2015 and then in 2018 the re-engineered version of that - the HP LX 3600.

“As PressOn continues to grow in 2019, we’ve very happily found ourselves yet again at capacity. So, we’ve turned again to HP and chosen the impressive R2000.”

HP unveiled the latest in its line of latex printers to the UK market for the first time at The Print Show in 2018.

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