The graphics, printed by Displayways, were installed with a giant angled mirror to create the illusion that the models were walking in clouds, as part of the promotion of his new clothing line.

“This project has really opened my eyes to the capabilities of wide-format printing,” explains Holland.

He adds:  “It’s hugely exciting to be able to construct eye-catching, impactful, temporary spaces and environments using a printer like the Arizona.

“Designers spend so much time and money creating their clothing lines, but it’s the imagery from the catwalk show that speaks to people in the fashion world and will be shown again and again throughout the season.”
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