NFC looks tasty for Nestle
Nestle Kit Kat has launched the UK’s largest near field communication (NFC)-enabled out-of-home (OOH) campaign as part of a new competition.
Friday, 28 Sep 2012 07:35 GMT
The campaign has seen 3,000 x OOH 6 sheets produced and fitted with NFC/QR touchpoints
The scheme will see six chocolate bars fitted with a GPS tracker, with those that find one instructed to activate the device and a member of the Nestle team sent out to deliver a £10,000 prize to each lucky winner.
As part of the campaign, 3,000 x OOH 6 sheets have been fitted with NFC/QR touchpoints that will direct users to live updates for the competition, and the opportunity to enter a secondary competition with an on-pack code via Facebook.
Porterscape, working in conjunction with Mindshare, JWT and Pragmatica, have developed the scheme with JCDecaux, Clear Channel and Primseight.
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