Jefferies has been involved with Hybrid’s marketing and communications since he joined the business in 2002.

In his new role, Jefferies will lead the company’s sales and marketing functions, as part its ongoing growth strategy.

“It’s a privilege to be a part of the management team at Hybrid,” Jefferies says, adding: “Having been involved with the business for nearly 20 years, I’m as excited as ever about the opportunities that the Mimaki product line-up offers.

“Add to that, working with an incredible group of people at Hybrid and our reseller partners, and on the back of an extremely challenging year, I’m very much looking forward to the future.”

Brett Newman, managing director Hybrid, adds: “Duncan and I have worked closely together on every aspect of our marketing during my time at Hybrid.

“I foresee a seamless transition into the new role, and in creating the new senior management team, his experience and understanding of the business and wider industry will prove invaluable.

“Our plans for growth naturally revolve around the effective delivery of core marketing and product strategies, and Duncan’s appointment will ensure this is successfully administered.”

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