The role is a new position, created to overlook the expansion into markets around the world. Holdom will also oversee media products for wider-format printing, photography, and picture framing.

Hayden Kelley, chief executive of Drytac, comments: “Shaun joins Drytac with more than 20 years’ experience in the wide and super-wide format printing industry and has in-depth knowledge and expertise in a wide variety of printing and ink technologies.

Shaun joins Drytac with more than 20 years’ experience in the wide and super-wide format printing industry and has in-depth knowledge and expertise in a wide variety of printing and ink technologies”

“This knowledge will be of great benefit to Drytac as it expands its range of printable solutions for its growing customer base across the globe.”

Holdom’s experience includes over two decades in the industry, working with a leading ink producer. This time at the company has allowed the new global manager to have a deeper understanding of media and adhesives.

The Bristol-based company is an international manufacturer of self-adhesive materials for the print, industrial, and label markets. Its presence in the international market will now be given a chance to expand, thanks to the recent appointment of Holdom.

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