Nicol urges market to innovate
TheMagicTouch has revealed it has had ‘outstanding success’ whilst conducting its decoration compatibility evaluation of the new range of printable softshell garments from Result Clothing.
Tuesday, 24 Nov 2015 12:00 GMT
TheMagicTouch’s Result softshell material is breathable and water repellent
The wind-proof, breathable, and water repellent Result CORE Printable Softshell fabric makes it a good material to use for garment printing.
Garment decorators need to be pro-active in creating new business”
TheMagicTouch has defined three decoration solutions to meet demand for single and multi-colour transfer options.
Jim Nicol, managing director TheMagicTouch UK, is emphatic though that the potential of such technology is not always realised by those it could benefit: “Garment decorators need to be pro-active in creating new business.” He adds: “Whilst having a good online presence is important nothing beats giving a personalised sample to a customer and selling them the benefits of great quality and great service.
"Customers want to be sold to and this approach makes it easier and creates real business.”
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