“Specialised materials like MD-RU500 offer Metamark’s customers the means to produce exceptional results at costs that make the commercial side of the equation attractive for all involved,” explains Metamark chief executive officer, Paul French, who adds:  “In offering the mechanical properties needed of a roll-up banner material and combining them with the quality the market expects of our MD-Class Media, Metamark has created a product that’s certain to be popular with specifiers and producers alike."

The company cites that the ‘portability and visual impact’ of roll-up banners, in addition to the, ‘huge range of advertising and promotional applications they enable’, have universally made them a top selling product for most sign-makers.

Part of Metamark’s MD-Class portfolio of digitally printed media, the company states that the new system benefits from its reference-quality print and, ‘exceptional finish’. Another key facet promoted by Metamark is that the media is both ‘durable and rugged’.

MD-RU500 does not require laminating and has been designed to cope with generous ink-loading according to French, meaning that it can produce results that benefit from a wide colour gamut.

A key observation from French is that brand colour consistency and vibrancy is now of paramount importance to advertisers and sign-buyers as wide-format print technology continues to evolve.

Manufactured from semi-rigid PET, the 914mm wide, polar-white film is backed with a light obscuring, neutral density layer.
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