Having started business as an audio distributor in 1993, Prase has recently been focusing on building its video portfolio and identified Absen as a fitting partner.

As a result of the partnership, Prase will promote Absen LED products to the Italian market, as well as provide training for local end-users.

Ennio Prase, managing director and business development manager at Prase, comments: “Absen is one of the industry leaders in LED technology and they share our vision about the market potential of Italy.

“We fully intend to contribute to the growth of it, not only by responding to demand, but by creating new opportunities via Absen’s innovative technologies.”

Prase’s team of specialised engineers will oversee both the pre- and post-sales assistance, alongside the firm’s marketing team, nationwide sales team, and logistics facilities.

Davide Buonasorte, sales retail, rental and broadcasting manager at Prase, says: “We are very excited to embark on this new chapter in the company’s story. In the rental sector in particular, a channel that I personally deal with, our portfolio showed a substantial technological gap.

“We lacked high quality and technologically advanced solutions: we soon realised Absen was the thing that was missing.”

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