Stand out with built-up letters
Standing out in an over-crowded world is often difficult and trying to advertise your business to customers that have walked passed thousands of billboards, have been bombarded with digital advertising and emails, and viewed hundreds of commercials on television is just as hard.
Tuesday, 11 Dec 2018 15:51 GMT
Investing in 3D printing technology can reduce lead times and errors in the production of channel/built-up letters
One way to appear bigger and better in the advertising world is through built-up letters (also referred to as channel letters). Matan Weinstein, application engineer at Massivit 3D, explains: “Let’s face it, whether you’re selling a product or service, it has never been harder to attract the attention of your target audience than it is today.
“With all these brands and different messages bombarding our lives, it’s no wonder that people have learnt to tune out the majority of them. However, one marketing medium that remains hard to ignore is channel letters. Using this illuminated signage to display your brand name or logo on the side of a building, in a shopping mall or at a trade show continues to help companies stand out from the crowd and attract passing custom.”
With all these brands and different messages bombarding our lives, it’s no wonder that people have learnt to tune out the majority of them”
The development of 3D printing technology has allowed built-up letters to be created easily, with a design file and endless possibilities. Weinstein continues: “Firstly, by creating a design file in 3D from the start, all aspects of the letters can be included in the design process. This means the creative possibilities are limitless. Brands incorporate unusual shapes, curves, different angles, side textures and they needn’t produce just one letters at a time, or any letters at all for that matter.
“Suddenly, the flexibility of and freedom of the 3D printing process enables users to produce cursive words, a complete logo or graphic elements of the logo, such as a teddy bear, globe or coffee cup.”
Suddenly, the flexibility of and freedom of the 3D printing process enables users to produce cursive words, a complete logo or graphic elements of the logo, such as a teddy bear, globe or coffee cup”
Investing in 3D printing technology could be a great way for sign-makers to dive into this world that is increasingly of interest to advertisers. The flagship Massivit 1800 printer or the smaller 1500 is just one option for sign-makers looking to expand. It can also reduce lead times and production errors.
Weinstein concludes: “The Massivit 1800 Flagship 3D printer and the Massivit 1500 Exploration 3D printer enable print providers and sign-makers to produce innovative, versatile 3D printed applications for the advertising, retail, entertainment, events and exhibitions and interior design industries.”
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