Nick Devine as the Print Coach will be explaining how to hire the best sales staff who will more than hit their targets but stay loyal as well. He will also have tips on how printing firms can increase profits by attracting larger clients, upsell to existing customers and win new business without suicidal discounting.

There will be practical business advice for printers every day at the show from Matthew Parker of Profitable Print Relationships who likens print procurement to detective work. Connecting evidence about potential suppliers together can result in getting the right deal for those tasked with buying print.

Meanwhile, the seminar will include John Heffernan of Hillcroft Digital, whose daily afternoon talk will explain how you can utilise social media and the internet to increase business and raise profiles. He says his educative consultancy approach has created a return on investment campaigns across numerous digital marketing channels, with a high conversion rate and an integrated digital approach. His technique starts with questions: where is your business now and where do you want to be in the future?

5 seminar sessions will take place each day

If you are seeking inspiration about the future of print and the paper industry, then a talk by Jonathan Tame of Two Sides and Print Power should put ink in your heart. His call to arms for the industry to support his organisation’s campaigns aims to fight the negative perceptions about sustainability. Print is far more consumer friendly than digital he says and paper is completely recyclable with Two Sides promoting their ‘anti-greenwash’ campaign, that tackles misleading statements made by large organisations wanting customers to move on-line by making inaccurate statements of the environmental benefits. The "No Wonder You love Paper" consumer campaign, is supported by major newspapers and magazines where regular page adverts promote the sustainable properties of paper. You can catch Jonathan’s talk on Wednesday at 3.30pm.

The Independent Printing Industry Association (IPIA) will be represented by its chief executive Marian Stefani, who will be talking about how the industry has continued to change. IPIA members receive help in how to maximise their use of technological and to adopt modern business practices.

Dave Jones of Premier Paper will also be speaking in what promises to be a must-visit sector of the Print Show. He will be explaining how his firm’s cost and control system gives management accurate information on print and paper procurement expenditure. Data can be viewed on-line through a secure web link that gives detailed management information updated on a daily basis.

The business of print will be highlighted like never before at this year’s edition of The Print Show, with a glittering list of star speakers during the exhibition at the Business Seminar Theatre”

The Business Seminar Theatre has sessions throughout the day beginning in the morning at 11.30am, with refreshments at noon, and then continuing to the close of the exhibition.

With a wide range of speakers (and more to be announced) covering the business of the print industry this is an event that attendees will find highly rewarding.

So, if you are coming along to The Print Show this year, try and make time to visit the Business Seminar Theatre for one of our many sessions. The help and advice on offer could help you to uncover a number of new business opportunities.

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