Wide-format printing beckons in Brazil
Last week I was in São Paulo reporting on the visit of Andrew Pearce, chief executive of the Independent Print Industries Association based in Staffordshire, when something dawned on me.
Tuesday, 02 Sep 2014 14:51 GMT
Vehicle wrap: this was a rare sight in Brazil
Despite the hundreds of thousands of vans, lorries, buses, trains, motorcycles, and cars on the streets of the Brazilian city I realised there were virtually no vehicle wraps. Eventually I managed to photograph a truck sporting a reasonable advertising wrap, but otherwise there was just the ordinary signage on the cab door depicting a phone number and a name. And that was about it.
Eventually I managed to photograph a truck sporting a reasonable advertising wrap, but otherwise there was just the ordinary signage on the cab door depicting a phone number and a name”
So if you are interested in setting up a vehicle wrapping business and can speak Portuguese there’s clearly an opportunity.
Just one note of caution: the Brazilian economy has moved into recession this week.
There’s more of this on my blog.
