MC Sings specialises in large scale vehicle graphics, such as this installation for JCB

The founder and director of MC Signs has praised the role digital print has played in the sustained growth of the company since the business started twelve years ago.

Matthew Cooke believes his business would not be where it is today without the flexibility the technology brings. The company has invested in a range of Mimaki equipment and inks over the last six years to cater for a range of services from vehicle wrapping to fascia signage.

“We’re able to offer full colour, photographic output for clients, which we typically print to a 7 or 10 year vinyl before over laminating for protection,” explains Cooke, adding:   “We frequently combine coloured or metallic vinyl with digital print as it gives us greater creative freedom and the ability to merge a range of effects and finishes.”

The firm recently completed a large-scale job for construction equipment manufacturer JCB. It used its Mimaki JV33 to digitally print and install huge 12 x 3.5m side panels onto one of its fleet trucks.

Cooke has also become the latest sign-maker to publicly counsel against the use of  third-party inks, some brands of which have been criticised for poor quality and causing printer downtime, as well as long-term  damage.

“Having briefly tried third party products I know from bitter experience that the only way I can be assured of our printers producing the quality our customers expect is to use genuine Mimaki ink, ” adds Cooke.

He concludes: “The JV33 doesn’t miss a beat, so it’s always right first time, every time.”