The Times launches DOOH Olympic campaign
The Times has launched a major digital out of home marketing campaign that will run across the Olympic Games.
Every day of the Games, the next morning's front page will be shown from 11pm every evening on JCDecaux's Transvision screens as part of the huge digital out of home campaign.
It is another example of new and traditional media working in tandem to give a high-impact advertising solution.
The campaign, which was created by Grand Visual, will use the strapline 'The Times, The Paper of Records
Tuesday, 31 Jul 2012 05:07 GMT
The campaign mixes traditional and new media
The Times has launched a major digital out of home marketing campaign that will run across the Olympic Games.
Every day of the Games, the next morning's front page will be shown from 11pm every evening on JCDecaux's Transvision screens as part of the huge digital out of home campaign.
It is another example of new and traditional media working in tandem to give a high-impact advertising solution.
The campaign, which was created by Grand Visual, will use the strapline '
The Times, The Paper of Records’ and will also be shown on CBS screens on Underground Platforms.
“This campaign is an exciting and innovative way to showcase our front pages, encouraging people to buy the next day’s newspaper,” says Suzi Watford, marketing director of
The Times and
The Sunday Times.
