The exhibition saw a total of 10,338 trade visitors, a quarter of which were from outside of Germany. The previous year saw 10,064 trade visitors.

“More and more, Viscom is developing into a trade fair that delivers everything brands, marketing decision-makers, and service providers need to advertise their products and stage them in a multimedia-driven setting,” says Hans-Joachim Erbel, chief executive officer of Reed Exhibitions Deutschland.

Viscom director, Petra Lassahn, adds: “Visual communication is an element of a 360 degree communication strategy, which needs to be laid out across all channels – regardless of whether it’s printed, packaged, or installed at the POS or OOH – because it no longer works in isolation.”

One in two visitors are reported to have attended the exhibition with specific intentions to buy or invest. Also, 80 percent of visitors said they were satisfied or very satisfied with the innovations exhibited at the exhibition.

There was a plethora of positive feedback from exhibitors, with Mike Horsten, general manager marketing EMEA of Mimaki Europe, saying: “We’re satisfied with the response. We made quite a splash with our new products and because of the award we received – that’s something that makes us particularly happy. We already look forward to Viscom 2016 in Frankfurt.”

Viscom Frankfurt is scheduled to take place from November 2nd to 4th 2016.

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