Central sign and display industry supplier, Spandex, has made a bold promise that its Open House on November 7th and 8th will provide visitors with the ideas they need to, ‘grow and transform their business’.

“If you go to an exhibition, you are in hall full of people telling you that they are cheaper, faster and smarter than everybody else,” says Spandex UK general manager, Leon Watson, adding: “What you have at our Open House event is to spend a day getting your hands dirty on certain products, to learn how to apply products, and to learn about new markets. We really believe it is turning into one of the premium value added events in the sign-maker’s calender.”

In addition to creating a space to, ‘inspire’ customers, Spandex says the platform will give businesses the tools they need to break through expansion barriers by providing targeted conferences, practical expert advice, hardware and materials demonstrations and workshops.

“It is a learning event focused on opening up opportunities for our visitors. They will not only be able to absorb business intelligence about new products, but also gain a real understanding of how to widen their services and grow,” explains Spandex marketing manager, Gabriella Parish.

Get interactive

An additional highlight of the event will be the ‘Do it Yourself Digital Marketing’ conference by expert consultant, Cat Young. The seminar is billed as, ‘revealing the secrets of digital marketing’, and will focus on how to optimise your company website on a limited budget for online search engines such as Google—in order to get them to the top of the rankings.

In addition to being able to experiment with the company’s range of wide-format printers and finishing devices, a range of ‘touch and try’ workshops will be ongoing throughout the two days.

Spandex says these are aimed at equipping visitors with, ‘practical tools for growth’ and will include vehicle wrapping, banner finishing and display solutions, modular sign systems, textile marking and edge media applications.

Software developer, Onyx, will be also be presenting on how to achieve savings on ink and media, while reducing time spent on trial printing.

A headline development for Spandex, coinciding with the Open House, is its new Roland DG authorised dealer status for the manufacturer’s print-and-cut systems. As a result, on show and available for testing will be a range of Roland DG kit. This will include the wide-format VersaCAMM VS Series of printers, in addition to the desktop VersaSTUDIO BN-20, designed to cater for label, decal and small-format graphics printing—both sets of technology feature metallic and white ink capability.

Winning combination

Having attended Robert Horne’s Discover Digital event last month, the value of micro-exhibitions to those who attend them is in no doubt, but there often needs to be more than just kit on-show and advice on offer.

To this end, Spandex has announced that all visitors to its Open House will receive a gift worth £100 and also be automatically entered into a draw that could seem them win an  Epson SureColor SCT-7000 printer worth £3,000.

The Open House will also see the launch of the ‘speed weed’ competition, where visitors will go head-to-head in pursuit of a daily prize to see who can weed the fastest using Spandex’ ImagePerfect 5700 films.

With now almost every major sign and display industry supplier having started up their own micro-exhibition format, competition for both visitors and sales is no doubt set to only get more heated.

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