Colorset raise the bar on sustainability
In a move that reflects the returning momentum of the UK green lobby, the director of Colorset has invested in wide-format print technology that the company claims will allow it to pursue a business ethic, ‘that is strongly rooted in protecting [the] environment’.
Wednesday, 05 Feb 2014 11:57 GMT
Tom Phelan, director of Colorset, believes that the additional cost associated with green-solutions is justified to protect the environment
“We’ve moved to the HP latex printers predominantly for the environmental properties brought by the water-based inks,” explains Tom Phelan, adding: “We believe that the eco-drive for recycled and recyclable products shouldn’t cost you the earth, and this issue isn’t going to go away.
“PVC and plastic may be cheaper but they just end up in landfill. We believe that by investing in these latex printers they may be a bit more expensive, but we’re doing our bit.”
PVC and plastic may be cheaper but they just end up in landfill. We believe that by investing in these latex printers they may be a bit more expensive, but we’re doing our bit”
With a focus on creativity and quality of service and products, Phelan adds that the choice to invest in four HP LX260’s was helped after extensive consultation with wide-format printer reseller CWE Solutions.
Phelan continues: “We find that the medias are more receptive, colours are more vibrant, last longer and don’t fade.
“We are keenly aware of our duties and responsibilities to the environment, and we aim to supply the best print solution for our clients, whilst keeping a firm eye on the impact that we and our technologies, are having.”
The four new printers were split between Colorset’s two production facilities in Nottingham and London and to cope with the extra work volumes now possible have invested in three new vans, taking their fleet to seven, with 13 installers.
