Ocean Outdoor partners Admix in DOOH drive
Ocean Outdoor has joined forces with In-Play company Admix in a new partnership aimed at expanding digital signage promotional opportunities for brands.
Friday, 10 Dec 2021 12:29 GMT
Ocean Outdoor and Admix say the partnership will send brands into the metaverse
The two companies say the link-up signals a new dawn for the advertising industry, as they seek to join the dots blending the physical with the virtual world.
A series of activities that couple digital-out-of-home (DOOH) with virtual worlds are planned for the next year and beyond, beginning with the launch of three DOOH ad spots into the metaverse as NFT billboards.
Ocean’s first drop will feature digital replicas of three bespoke DOOH locations that are similar in design and scale to its premium city centre UK assets.
Using Admix’s In-Play technology – a non-intrusive digital ad format which creates an advertising experience similar to the real-world – Ocean Outdoor UK’s brand partnerships, the NFT billboards will synchronise with the creatives displayed on their real-world counterparts.
There will be dozens of ways for brands to engage consumers in the metaverse”
Samuel Huber, co-founder and chief executive of Admix, comments: “The metaverse is the perfect playground for Ocean’s creativity and its customers are making a symbolic step that will mark them out as pioneers of a new form of advertising which has unlimited reach.
“Of course, this is just the beginning: there will be dozens of ways for brands to engage consumers in the metaverse and Admix aims to be the gateway for brands to help shape the future of digital experiences for their audiences.”
Ocean Outdoor UK joint managing director, Phil Hall, adds: “Under this agreement, all of the elements that make Ocean a market leader in the real world - high quality builds with unmissable, unskippable ads served in an environment that people choose to be in - apply equally, if not more so, in the virtual world.
“This partnership is a natural evolution for the company and has an indisputable link to the core Ocean product and the wider addressable market.”
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