It is the third motion screen in its iconic digital Motion @ Portfolio, which includes screens at Waterloo and Liverpool Street, two of the UK’s busiest stations.

According to research company Route, football increased by 8.9 percent in 2015, which means London Euston will top the one million weekly footfall mark within the next year.

The first advertisers on the screen are Huawei and music streaming service Deezer, whose campaign features messages specific to its location.

“London is our global showcase for digital Out-of-Home, a central part of which includes the rollout of premium motion screens in the UK’s busiest stations.

"Our Motion @ Portfolio offers advertisers a high-impact canvas for creative advertising and a unique opportunity to engage a captive, affluent commuter audience,” enthuses Spencer Berwin, co-chief executive officer at JCDecaux UK.

Vicky Wharam, account director at Kinetic, which handled media buying, adds: “JCDecaux’s motion screens are a hugely impactful way to reach audiences on their commutes, which in turn presents a great opportunity for brands.

"Motion @ Euston is adding to an excellent portfolio of digital premium screens from JCDecaux, and we are pleased that two of our clients Deezer and Huawei are using Motion @ Euston as a key site in their overall Out-of-Home campaigns.”

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