Mega global media first for JCDecaux
To jump in on the excitement of the release the summer’s biggest blockbuster, Jurassic World, leading outdoor advertising company JCDecaux has transformed London Waterloo into the titular theme park in a unique campaign.
Tuesday, 23 Jun 2015 12:29 GMT
JCDecaux also used 3D models of the movie franchise’s famous raptors to add to the digital OOH experience
Cited as a global media first, JCDecaux has brought audio to the experience with Beakle, a new audio synchronization product. This means as the commuting public walk through the ‘immersion zone’ tunnel, they can connect to sound content with smartphones, allowing them to watch and listen to featurettes related to the film shown on Transvision screens.
Stacey Knight, Director of Futures and Content at JCDecaux, said: “Jurassic World is creatively utilising every asset in the station to deliver the UK’s most unique and memorable outdoor advertising campaign to date. It is a true showcase of the spectacular power of Out-of-Home and the global media firsts add that element of surprise, making the campaign extra special.”
Jurassic World is creatively utilising every asset in the station to
deliver the UK’s most unique and memorable outdoor advertising campaign
to date”
The company has also installed vinyl wraps around the UK’s largest indoor advertising screen Motion@Waterloo, stretching the space to 53.5 x 3.5m, which will display the movie trailers and a giant Twitter feed.
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