Arcstream AV and Pepsi take on the Cube
Visual effects and interactive experiences specialist Arcstream AV recently collaborated with soft drinks giant Pepsi for an innovative project in London
Tuesday, 20 May 2014 15:13 GMT
Arcstream AV was able to create a range of special effects for the campaign
Arcstream AV provided a range of technologies for Pepsi Experiential Cube, which formed part of the firm’s #LIVEFORNOW campaign that ran from March 5th to 9th at Observation point London’s South Bank.
Commissioned by DesignScene, Arcstream AV supplied a videowall, interactive floor and a fog screen for the project.
The videowall was a 65” display behind frosted glass, with the display itself showing a life-sized man trapped behind a glass wall, who appeared to bang against the ice when people approach and fading back into the ice when they moved away.
An infrared beam break sensor triggered a media server run the special content when people approached, with a second sensor resetting the effect when they had left.
The client wanted to give visitors a sense of intrigue and a raft of surprises”
The interactive floor resembled a frozen lake surface and appeared to crack when people walked over it—an effect achieved via a projected and infrared camera, the latter of which tracked visitors’ movement across the surface.
Arcstream AV also installed a mirror on the adjacent wall to give the effect of a continuing ice surface.
To add the full effect, Arcstream AV also supplied a fag machine the produced a thin wall of water vapour onto which ‘#LIVEFORNOW’ was projected.
The team of Arcstream has used a huge range of talents and some great equipment to create an unforgettable experience”
Neil Dickinson, managing director of Arcstream, comments: “The Pepsi Experiential Cube was a really fun project to get involved in.
“The client wanted to give visitors a sense of intrigue and a raft of surprises.
“The team of Arcstream has used a huge range of talents and some great equipment to create an unforgettable experience.”
To view a video of the effects in action,
click here.
