Holdan acquires Intro 2020 assets
Midwich Group-owned video and broadcast solutions distributor Holdan has acquired the business and certain assets of imaging products specialist Intro 2020.
Friday, 06 Aug 2021 08:49 GMT
Holdan’s managing director Allan Leonhardsen says the deal allows the company to take full advantage of emerging segment crossover opportunities
Terms of the deal were not disclosed, but it was confirmed that the acquisition is effective immediately, with the migration of systems and data taking place over the coming weeks.
Founded in 1971, Intro 2020 supplies photo and pro-video equipment, carrying brands such as CamRanger, Cokin, Cotton Carrier, Hoya, Kenko, Lenspen, Op/Tech, Plustek, Samyang, Slik, Steiner, Summit, Tamrac and Velbon.
“Intro 2020’s extensive imaging portfolio and established client base in the professional photography segment is extremely attractive to Holdan as they perfectly complement our broadcast and professional video offerings,” Holdan’s managing director Allan Leonhardsen says.
“Strategic acquisitions such as this allow Holdan to take full advantage of emerging segment crossover opportunities to maximise revenue going forward.”
Keith Ruffell, managing director of Intro 2020, adds: “I am delighted that we have been able to reach a deal for Intro 2020 to become part of Holdan. This not only secures the future of our business, but also opens up a bright future of growth with the backing of a large, successful multi-national company.
“Our brands and products have great synergy with those that Holdan already offer and we look forward to providing a bigger and even better service to our valuable customers.”
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