Cautious optimism over digital print’s future
Despite the ongoing novel coronavirus (Covid-19) pandemic, the digital printing sector is cautiously optimistic about its future, according to a new survey by Roland DG.
Tuesday, 08 Dec 2020 09:13 GMT
Half of respondents plan to replace or purchase at least one new printer, cutter or engraving machine in the next 12 months
Speaking to 340 digital print companies across the UK, the study found that the most common three-year business goal is to increase production capacity, with over a third describing it as their key objective.
A quarter of respondents cited expansion as their key business objective over the next three years, while one third are focused on digging in and maintaining what the business is currently doing.
In a further sign of confidence, half of respondents indicated that they would replace or purchase at least one new printer, cutter or engraving machine in the next 12 months, while 13% plan to replace or purchase two or more machines.
In contrast, just 3% said they were looking to reduce and rationalise their offerings, and only 4% expected to close or exit the business in the next 36 months.
We’re living through one of the harshest business environments in history”
The study polled digital print firms across sectors including sign and graphics, textile and apparel, vehicle and fleet graphics, promotional items and gifts, print and copy services and interior décor
Paul Willems, director of business development and product management for EMEA at Roland DG, comments: “We’re living through one of the harshest business environments in history, and yet this data shows that digital print shop owners are determined to look forward, stay positive and seize new opportunities.
“If ever you needed evidence of the resilience and entrepreneurship that defines our sector, this data is it.”
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