HP cements expansion strategy
HP has cemented its strategy to expand its market share in the wide-format print sector of the sign industry after revealing that its recently announced deal with Graphic Printing Technologies (GPT) is paying dividends.
Friday, 10 Oct 2014 16:11 GMT
Graphic Printing Technologies will help HP with its mission to expand its UK market share in wide-format print
Commenting on what GPT has brought to HP’s mission, Shaun Thompson, general manager of GPT stated: “We can add unique value to HP through our existing relationships with complementary manufacturers, such as Shiraz RIP. We are very much looking forward to some positive conversations with customers and prospects given that we can now offer a major new technology solution for their requirements.”
Already a key Canon, Mimaki, and Epson reseller, the decision by GPT to expand its fleet with HP Latex 300 series—seen for the first time in Europe at Sign and Digital UK 2014 where it sold more than 90 units—will no doubt raise the competitive stakes between these industry rivals.
We can add unique value to HP through our existing relationships with complementary manufacturers, such as Shiraz RIP”
HP account manager Michael Watkins weighed in the motivation for the deal: “Appointing GPT as a reseller is a positive and exciting deal for HP. They are a company with bag loads of experience in this sector and we are very confident that they will significantly enhance our presence in the market.”
This is a key point for HP, as Epson has launched its own significant assault on the wide-format print market in 2014, with players such as Mimaki and Roland DG responding with multiple technology launches across the flatbed, roll-to-roll, and dye-sublimation sectors.
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