One sign-maker's secrets of success
Located on the bustling Lower Bristol Road in Bath, Bath Signs is typical of many in the business with a busy workshop and healthy-looking order book.
Tuesday, 17 Dec 2013 12:29 GMT
Street life: thousands of potential customers pass by the sign business every day
The firm has been around since 1981, servicing the needs of the city noted for its Georgian architecture and streets full of listed buildings. This is one of the obstacles the company has to negotiate, as planning regulations are harsh on neon and high-profile signage.
Over the years the company has seen a shift away from traditional sign writing and silk-screen printing towards digital printing. The company has invested in Mutoh printing equipment with an emphasis on signage for the health and safety industries. However, it has a full portfolio of work ranging from built-up letters, pavement signs, retail signage, banners, exhibition graphics, and vehicle graphics.
The company has invested in Mutoh printing equipment with an emphasis on signage for the health and safety industries”
This spread of work has been key to surviving the recession along with the downturn in the early 1980s and early 1990s. Many of its competitors have faded away due to the hard times of recent years, although there is another reason. Like many sign-makers Bath signs is located on a busy road. Its best advert is its front window seen by thousands of drivers every day. Its location may appear on the face of it to be an issue when it comes to customer parking, but in general the company has seen its high-profile shop position on the A36 as one of its best assets.
