Left side advert image
Right side advert image
Super banner advert image
Subscribe to Print Monthly's RSS feed

Enter your email address here to sign up for our weekly newsletter

The weather forecast for the underground

Have you ever been on the London Underground and wondered what the weather is like up above?

Article picture

Snowscape: one of the images that will appear on the London Underground care of the CBS Outdoor UK and Tate Britain partnership

Well now you will be able to find out thanks to new screens from TateWeather. It is a new partnership between CBS Outdoor UK and Tate Britain with the aim of bringing live weather forecast updates to commuters through art.

The bi-weekly bulletins will be broadcast each Thursday and Saturday via the London Underground’s Cross Track Projection (XTP) screens designed to enliven those dull moments when passengers hang around on the platform waiting for their train. Each update will bring London’s weather forecast to life using images of art, both historic and modern, and will refresh each morning and afternoon to reflect the conditions outside.

The broadcasts began at the end of November and will run for a year in 19 stations around the capital. Commuters can tweet their responses to the artworks they have seen using the hashtag #tateweather. Whether they will want to tweet their responses to the accuracy of the weather forecasts remains to be seen.

We have recently reopened our doors following an ambitious transformation of the gallery, marking a significant moment for Tate Britain

Claire Eva, head of marketing at Tate, says: “We chose CBS Outdoor for the sheer reach and coverage of their extensive XTP Network. We have never run anything like this before, but we are expecting to see memorable pieces of art shown to Londoners in an engaging way, while also delivering useful information and updates. We have recently reopened our doors following an ambitious transformation of the gallery, marking a significant moment for Tate Britain.”

Sign-makers may be interested in an exhibition currently running at the Tate Gallery in London on when vandals smashed icons and imagery in churches in the 17th century. It was part of the fall-out of the Reformation in England when Puritans took it upon themselves to destroy signs, paintings and statues in churches. The exhibition called Art under Attack: Histories of British Iconoclasm runs until January 4th, at Tate Britain.
pp


Print printer-friendly version Printable version Send to a friend Contact us

No comments found!  

Sign in:

Email 

or create your very own Sign Link account  to join in with the conversation.


Top Right advert image
Top Right advert image

Poll Vote

How has the pandemic affected your firm?

Top Right advert image