Principle take podium position
In a year that has gone a long way to cement the firm’s reputation in the UK market, 2013 has seen Principle complete a series of high-profile sports event signage and branding projects, including the Formula 1 Santander British Grand Prix
Monday, 21 Oct 2013 12:04 GMT
Principle took on the brand implementation for the Formula 1 Santander British Grand Prix
In a statement, the firm commented: “Our experienced team provides a wide range of on-site branding services and helps to transform the appearance of sports venues to showcase the sponsors’ logos, both to spectators and television audiences around the world.”
Our experienced team provides a wide range of on-site branding services and helps to transform the appearance of sports venues to showcase the sponsors’ logos”
Other events the firm has provided its services to this year include the Silverstone Classic Motor Racing Festival, Hertz Motorcycle British Grand Prix (MotoGP), and the European Athletics Team Championships.
The statement continues: “Principle’s team also supply directional, information and safety signage to help improve the visitor experience at events, as well as handling small but significant branding details, such as graphics featuring sponsors’ logos for presentation podiums, touch-line flags, long jump take-off boards and hurdles.”
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