Those looking to advertise at the airports in Munich, Stuttgart, Düsseldorf and Hamburg can now book premium advertising space across the airports “flexibly and on a weekly basis” through the joint network called AIRPORTconnect.
Effective immediately, advertisers can choose up to 28 premium full-HD 16:9 screens across the network, with 12 of these screens located at Munich Airport. The network, the airports say, has the potential to reach more than 2.5m affluent passengers a week.
Luggage brand Samsonsite has already booked the advertising model for four weeks beginning on May 13th.
“With AIRPORTconnect, we’ve joined forces with strong partners to launch a ground-breaking concept for the marketing of digital advertising displays at airports throughout Germany,” says Cornelia Rossmann, head of advertising and media at Munich Airport.
… we’ve joined forces with strong partners to launch a ground-breaking concept for the marketing of digital advertising displays at airports ”
All of the screens at Munich Airport are located after the security screening checkpoints in the terminals, Düsseldorf Airport has four large-format screens both in the terminal and at the gate, Hamburg Airport has eight screens positioned before and after security screening, whilst Stuttgart Airport has four high-tech screens in the public area of Terminal 1.
Munich Airport says that the areas of high footfall, long dwell times and a high percentage of business travellers and decision-makers passing through makes the location a valuable target for advertisers.
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