Monday, 06 Jul 2015 10:51 GMT

Anchor cashes in on retail boom

Magnetic point-of-sale specialist Anchor Magnets has reported a significant spike in business following the launch of a newly developed range of printable and ferrous products in order to help retailers create bigger and bolder promotional displays.

Combining Anchor Magnets’ Digifilm ferrous media and its Supamag magnetic sheet, the end product results in an interchangeable graphic display system that can be used for a host of applications in department stores, sports retailers, and other high street names around the UK.

Keith Simpson, sales director at Anchor Magnets, comments: “Our order book is continuously filled with wider-format materials destined for the high street. Our ability to provide advice and expertise is helping our customers create a massive impact with their retail displays.”

The lightweight Digifilm product is available in widths of up to 1,600mm with the option to print UV, eco-solvent, solvent, screen, latex, or aqueous. Meanwhile, Supamag can be provided in a range of printable surfaces and finishes, and is offered in various thicknesses that can be supplied in rolls, sheets, slit or die cut.


Being able to change campaigns in reaction to seasonal changes, without throwing away previous graphics, is a key advantage of the system from Anchor Magnets


"Following printing, Digifilm can be rolled and distributed in tubes meaning it is lighter and cheaper for transportation with less chance of damage. After unpacking, it will lay perfectly flat,” Simpson continues.

“The ease and speed of installation is paramount for retailers. Once our Supamag magnetic sheet is installed, the Digifilm prints are extremely quick to mount and offer great flexibility to change displays with the addition of more layers to illustrate pricing changes and products lines. When working with steel substrates printed Supamag can be mounted directly in seconds.

The configuration of shopping centres often means similar brands are situated nearby. When one retailer starts a promotion it often means a competitor's promotional plan may be turned upside down and a quick response is needed.”

“The configuration of shopping centres often means similar brands are situated nearby. When one retailer starts a promotion it often means a competitor's promotional plan may be turned upside down and a quick response is needed. A changeable system is called for where the response is immediate. Our products are ideal for these applications and, crucially, we can supply most orders overnight.”

Simpson notes how magnets can add versatility to retail, allowing them to alter displays quickly.

He adds: “Magnets in retail allow stores to be more versatile. This is across the whole spectrum from printable retail graphics to holding and hanging magnets. Magnets are allowing retailers to reposition POS with ease. What traditionally could take 30 minutes can now be achieved in less than five minutes allowing in store staff to concentrate on customers rather than displays, saving retailers money.”

Anchor Magnets have been going from strength-to-strength, recently upgrading its branding and premises
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