Monday, 16 Mar 2015 11:49 GMT

ITV director joins Clear Channel UK

Clear Channel UK has appointed Sarah Speake, formerly director of commercial marketing and research at ITV, as its new chief marketing officer

Reporting directly to chief executive officer Andrew Morley, Speake will assume responsibility for driving all marketing strategy across the firm’s next generation product portfolio.

“I'm excited to be joining Clear Channel at a critical stage in their trailblazing investment in the out-of-home sector,” Speake comments.

“With the recent innovative launches of Storm, Adshel Live and PlayLondon, I see a superb opportunity for advertisers and agencies to use out-of-home to test creative boundaries and create an even deeper sense of engagement with consumers. 

I'm excited to be joining Clear Channel at a critical stage in their trailblazing investment in the out-of-home sector

“Equally, the fact that Clear Channel partnerships are underpinned by such a ground-breaking delivery system as Play IQ, is inevitably attractive for any data-driven marketer.”

Prior to her time with ITV, Speake also enjoyed a spell with Google.

Clear Channel’s Morley adds: “I look forward to Sarah joining the team at what is a key time for Clear Channel as we roll-out our nationwide digital proposition.”