Friday, 10 May 2013 12:31 GMT

The Chiswick Towers roar into life

With Sky’s Formula 1 campaign as a launch campaign, Clear Channel and Wildstone has announced the unveiling of their new M4 digital advertising site, The Chiswick Towers

“Blending true architectural design with the very best digital screen technology raises the bar for the whole sector, creating a stunning new opportunity for advertisers and brands,” says Matthew Dearden, chief executive officer of Clear Channel UK.

Damian Cox, chief executive officer at Wildstone, adds: “With this development, we are challenging the status quo of outdoor advertising. There is a great need for consultancies and developers to be creative and innovative, or we risk the market becoming saturated with standard format advertising sites that have low appeal to advertisers and do little to improve the value of property assets.”

Blending true architectural design with the very best digital screen technology raises the bar for the whole sector”

Situated between Heathrow and central London, the site is expected to reach a monthly audience of 2.3 million road users, and is now reportedly the UK’s, ‘most prominent advertising location’.

The towers have been designed, developed and built by outdoor advertising consultancy Wildstone as part of its three year appointment to develop Transport for London’s (TFL) roadside advertising estate.

“This will allow us to get the most out of our advertising sites and ensure that any income generated can be directly reinvested back into London’s transport network, delivering value for money for fare and taxpayers, as well as enabling us to deliver improved services for our customers,” says Graeme Craig, director of commercial development at TfL.

dgs