With a main focus on wallpaper applications, the firm will demonstrate its media on its stand in a unique fashion.
Using its Persomural wallpaper media, as well as its range of canvas and backlit media, Sihl will create its stand to mimic a modern apartment—complete with a riverside view.
Operations director, Ian Turnbull has highlighted wall coverings as a key growth sector in the UK large-format market, and is keen for the firm to address this area on its stand this year.
We want to show that our Persomural range provides the highest quality, ease of application and durability of any media currently available,” explains Turnbull.
He adds: “We will have experts on the stand that have experience of printing and installing mural applications and visitors will be able to see the finished products for themselves.”