Friday, 11 Jan 2013 09:33 GMT

Digital signage moves into the mainstream

Interactive digital signage is at the forefront of Virgin Media’s new flagship store at London’s Westfield Shopping Centre—proving without doubt the technology is now a mainstream consumer engagement solution.

The store utilises eight different digital signage applications created and developed by Acquire Digital, each offering an opportunity for customers to play, browse, watch and interact.

“One of the main requirements for Virgin Media was to inject fun into everything and encourage exploration,” explains Mat Bartram, head of design at Acquire, adding: “Virgin Media is an exciting brand to work with and has provided us with the opportunity to be really creative and push the boundaries of traditional digital signage.  With such a broad range of digital signage being used we’ve been able to create content from films to 3D animation, gesture controls and content for touchscreens applications.”

With such a broad range of digital signage being used we’ve been able to create content from films to 3D animation, gesture controls and content for touchscreens applications”

Acquire created each digital aspect for the home-like store, ranging from giant touch screens to gesture controlled information points.

“It was important for us to utilise digital solutions within our new store. The team at Acquire Digital were able to develop pioneering solutions that work well together in creating a dynamic, innovative and engaging environment,” says Paul Williams, retail director at Virgin Media.

He added: “I think it will prove successful in creating an experience that is both unique and memorable for our customers.”

Customers can swipe through mobile phone ranges on offer in the store using a giant touch screen video wall display, selecting individual phones for a closer look at features and pricing.

hgfd