OptimEyes means that advertisers will now be able to see exactly how many people look at their advert across the Amscreen network.

This follows on from a partnership with facial detection provider Quividi earlier in the year, which allowed advertisers to see to see which gender and age range are looking at adverts.

Amscreen users can now tailor adverts based on real time information, to ensure they are reaching the correct demographics and genders

“It is time for a step-change in advertising – brands deserve to know not just an estimation of how many eyeballs are viewing their adverts, but who they are too,” said chief executive officer, Simon Sugar in a statement.

With measurement and return-on-investment never being more important in ad buying, this is one product that will be welcomed by many in the sector.
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