FESPA director praises creative industry
The divisional director of FESPA has penned an article following the tenth anniversary of FESPA Digital in Amsterdam earlier this year about opportunities for growth in the industry
Monday, 20 Jun 2016 14:25 GMT
Roz McGuinness, divisional director of FESPA, says we have only seen the beginning of what wide-format digital print can do
Roz McGuinness says that growth in wide-format digital has been ‘explosive’ but still accounts for less than 20 percent of the global print market.
“Certainly, while walking around the show floor at what was our largest ever digital event, it was clear that when it comes to opening up new markets, we’ve only seen the beginning of what wide format digital print can do,” says McGuinness.
She notes that wide-format digital print is now having a big impact in industry, commercial, and even home environments.
The boundaries between application and customer segments are blurring and wide format digital print today is integrated throughout a broad spread of different sectors”
“The boundaries between application and customer segments are blurring and wide format digital print today is integrated throughout a broad spread of different sectors. Throughout the show there were examples of manufacturers and print service providers working creatively to find new ways to use print,” McGuinness comments.
She praises the creativity of the wide-format digital print community that are turning ‘technological innovation into real-world applications’.
