Viscom unveils new event structure for 2016
Viscom organisers have announced that from this year, the industry event will be split into two trade fairs that will run concurrently at the same venue.
Monday, 04 Apr 2016 12:58 GMT
Both Viscom Sign and Viscom POS will take place in Frankfurt, Germany, this November
Viscom Sign and Viscom POS will focus on different sectors of the wider market, allowing visitors to locate the solutions and advice that they require.
The Viscom Sign event will be looking at advertising technology and digital print technologies, covering processes and materials in the printing, sign-making, textiles and materials segments.
The event will feature input from major brands such as Epson, Fujifilm, HP and Mimaki.
Meanwhile, Viscom POS will focus more on communication and digitalisation at the point of sale, looking at markets for brand manufacturers and distributors; product, trade and marketing managers; retailers; agencies; exhibition stand builders; shop-fitters; furniture and equipment suppliers, advertising technicians and print services providers.
At last year’s Viscom, almost half of all visitors were interested in the POS segment; we’ve accommodated this trend by creating a dedicated trade fair”
Visitors can look forward to learning more about analogue and digital solutions, as well as trends for manufacturers and service providers from the display, packaging, interior and digital marketing segments.
Viscom director Petra Lassahn comments: “At last year’s Viscom, almost half of all visitors were interested in the POS segment; we’ve accommodated this trend by creating a dedicated trade fair.
“Here, brand manufacturers and distributors, shop owners, and marketing specialists will find everything in one place—from the complete customer journey to sales promotion at the point of sale.”
