HP Latex 3000 causes a stir on continent
Industry giant HP has reported a high level of interest and approval for the latest addition to its Latex technology portfolio, the HP Latex 3000.
Tuesday, 01 Oct 2013 13:47 GMT
Megaprint AS of Norway is one of the first companies in Europe to invest in the new HP Latex technology
Unveiled at FESPA 2013 in London earlier this year, HP says the 3.2m device has been designed for creating both indoor and outdoor applications, while each of its six colours has 10,650 nozzles to deliver up to 1200dpi native resolution.
“The fact that we can now deliver high quality indoor applications at 77m2 per hour as well as economical outdoor banners at 120sq m/h, means that we have an image quality and productivity level that will be a breakthrough in the market,” enthuses Gerard Winn worldwide product manager, large-format, HP.
Although still relatively new to the market, it has already made a big impression on the European stage, with companies from across the continent having already invested in a device.
Italian firm Pixart Printing agreed a deal for three new HP Latex 3000s on the opening day of FESPA, while Megaprint AS of Norway also placed an order for a device.
The reduced ink consumption of the new printheads should also reduce costs providing a further competitive edge”
“We chose the HP Latex 3000 Printer because we needed an industrial printer to increase our capacity,” explains Sigurd Hammerstad, owner of Megaprint AS
He adds: “The reduced ink consumption of the new printheads should also reduce costs providing a further competitive edge.
“Furthermore, the new printer will also deliver improved print quality for applications like backlit displays and vehicle graphics, and with its substrate versatility we plan to use it for textile work, too.”
The improved quality Hammerstad is referring to is partly based on a new set of HP Latex inks that have been developed for use on the device.
Simply put, the HP Latex 3000 revolutionises industrial printing and gives PSPs an unfair advantage over their competitors”
HP says the third-generation water-based HP88 Latex inks offer scratch resistance comparable to hard-solvent inks when printed on self-adhesive vinyl and PVC banner substrates.
The new inks are also odourless and can be produced on a 15 to 20 percent wider gamut than six-colour UV printers.
Ruth Quindos, market development manager, sign and display production, EMEA, HP, concludes: “Simply put, the HP Latex 3000 revolutionises industrial printing and gives PSPs an unfair advantage over their competitors.
“In conjunction with its fast speeds, the printer’s inks produce prints that are immediately dry and ready to finish or despatch instantly without the need for gassing off, which accelerates throughput and response times.”
