BMW motors into soft signage
In a testament to the growing popularity of soft signage systems, W&Co has revealed that car giant BMW commissioned it to create a series of illuminated graphic walls for the handover bay of its Park Lane showroom
Monday, 20 Jan 2014 15:04 GMT
The largest fabric light box measured some 8m wide
“They wanted to brighten up the large plain white walls in the otherwise gloomy basement area and so it was decided to install large format fabric face light boxes,” explains Megan Stickings, marketing executive, W&Co.
She continues: “The largest light box illuminates a graphic of the new BMW 4 series and was a huge 8m wide.
They wanted to brighten up the large plain white walls in the otherwise gloomy basement area and so it was decided to install large format fabric face light boxes”
“W&Co worked closely with the design team to develop a range of exciting backdrops that give the impression that the customer’s new car has driven straight out of the illuminated graphic.”
The popularity of textile graphics is continuing to rise as sign-buyers respond to the punchy colours and image vibrance that can be achieved with such systems.
But with dye-sublimation printing still the weapon of choice to achieve such results, the ability to create textile prints to this standard remains the preserve of those with larger machinery investment budgets.
